14 Best Survey Makers for Insightful Feedback in 2024

Survey maker is an online tool for creating and distributing surveys to collect feedback from different target audiences, such as customers and employees. It also offers result analysis, data export, and integration with other applications.

Businesses, organizations, and individuals use an online survey maker to collect feedback and conduct market research. It helps businesses get insight into customer preferences and improve product development.

Geekflare has researched and listed some of the best survey makers based on their features, such as customization, integrations, versatility, and ease of use.

• 1. Typeform – Best for Engaging and Interactive Surveys
• 2. SurveyMonkey – Best for Versatility and Ease of Use
• 3. Jotform – Best for Customization and Integrations
• 4. Opinion Stage – Best for Polls and Quizzes
• 5. FreeOnlineSurveys – Best for Quick and Simple Surveys
• 6. SurveyPlanet – Best for User-Friendly Survey Design
• 7. ProProfs Survey Maker – Best for Educational and Business Surveys
• 8. SurveySparrow – Best for Conversational Surveys
• 9. Delighted – Best for Net Promoter Score (NPS) Surveys
• 10. Qualtrics – Best for Enterprise-Level Research
• 11. Alchemer – Best for Advanced Survey Logic
• 12. Formstack – Best for Workflow Automation
• 13. Shout – Best for Social Media and Market Research
• 14. QuestionPro – Best for Comprehensive Survey Tools
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1. Typeform

Typeform is a popular survey maker known for its interactive, one-question-at-a-time approach. It was founded in 2012 in Barcelona, Spain, and is used by top companies like Airbnb and HubSpot.

Utilizing logic jumps, Typeform creates dynamic surveys that adjust based on user responses. It enables survey owners to accept file uploads and redirect users to specific landing pages. Using its multiple redirects, you can also direct users to specific landing pages and offers at the survey end.

Users can accept online payments directly through a survey form, which enhances user convenience and professionalism. Typeform offers survey branding options to maintain a consistent user experience across different business platforms.

Moreover, Typeform’s webhooks and APIs enable seamless integration across business infrastructure, connecting different systems and processes to improve operational efficiency within the organization.

Typeform Pricing

• Basic: $25/month
• Plus: $50/month
• Business: $83/month
• Enterprise: Custom

2. SurveyMonkey

SurveyMonkey is a widely recognized survey software known for its user-friendly interface, pre-written survey questions, and extensive template library covering different categories such as healthcare, market research, and customer feedback for efficient survey creation. It was established in 1998 in California and currently has 17 million active users worldwide.

Users can utilize SurveyMonkey to test multiple survey designs and formats using A/B testing to achieve the best results. Businesses can easily accept online payments through the survey interface, streamlining the process for consumers. It offers the flexibility to accept user files and supports multilingual surveys, catering to a diverse audience.

Answer piping on SurveyMonkey enhances survey personalization and user relevance. It utilizes machine learning-powered response quality analysis to detect and flag poor-quality survey responses. It offers survey logic to provide a customized user experience and allows data exports in various formats, including SPSS, for in-depth data analysis.

You can integrate SurveyMonkey with external applications via webhooks and APIs.

SurveyMonkey Pricing

• Advantage Annual: $39/month
• Standard Monthly: $99/month
• Premier Annual: $119/month

SurveyMonkey plans are location-based, taking into account purchasing power parity (PPP).

3. Jotform

Jotform is a survey-building tool that has been around since 2006 and is based in San Francisco. It is used by over 20 million users worldwide and offers key features such as form translation and offline forms.

To enhance the user experience, Jotform offers several survey features such as survey logic, answer piping, and a “save and continue later” option. It allows businesses to accept ACH payments and offers mobile-responsive surveys for a consistent experience on all devices.

Jotform’s conversational forms create a more engaging survey experience and can help increase completion rates. It also offers e-sign compatibility for capturing legally binding signatures.

For businesses looking to create portable survey stations, Jotform’s kiosk mode is the perfect solution. This feature allows businesses to set up interactive survey stations at events, trade shows, or retail locations, providing a seamless and efficient way to collect feedback or information.

Jotform also prioritizes security and data integrity, offering Google reCAPTCHA integration to prevent spam submissions and automatic email validation to ensure that responses are legitimate. It allows integration with a business’s IT infrastructure through APIs and webhooks for workflow automation.

Jotform Pricing

• Bronze: $34/month
• Silver: $39/month
• Gold: $99/month
• Enterprise: Custom

4. Opinion Stage

Opinion Stage is the best survey maker for conducting online polls and quizzes. It is well known for its engaging visual elements that boost participation rates. Founded in 2014 in Tel Aviv, it serves more than 100k consumers in 190 countries.

Opinion Stage stands out with its AI-assisted survey building, which helps save time and effort when creating the initial survey draft. Its query randomization ensures responses remain free from answer bias. Additionally, it offers conversational forms, which present one question at a time to respondents for a more engaging survey experience.

For businesses looking to personalize their surveys, Opinion Stage provides branch logic capabilities. This allows for real-time adjustments based on user entries, creating a tailored experience for each respondent.

In terms of design, Opinion Stage offers flexibility and customization options with custom CSS.

Opinion Stage Pricing

• Starter: $25/month
• Business: $79/month
• Performance: $249/month
• Enterprise: Custom

5. FreeOnlineSurveys

FreeOnlineSurveys is a survey platform that offers a generous free tier. Its free tier includes unlimited surveys with a 1000-response limit for up to two weeks, making it a top choice for SMEs looking for staff survey tools. It offers advanced features such as unlimited forms and responses.

FreeOnlineSurveys offers an AI-powered form-building feature that simplifies the process of creating surveys. This feature includes advanced options such as survey logic, answer piping, and auto-scrolling to enhance the survey experience.

A/B testing is included in FreeOnlineSurveys to optimize survey design and determine what works best. It supports multiple exit points to send users to specific destinations based on their responses. It prioritizes user privacy by using pseudonymization to ensure honest feedback and anonymity in responses.

FreeOnlineSurveys Pricing

• Essential: $12.99/ month
• Pro: $25/ month

6. SurveyPlanet

SurveyPlanet is a popular survey software with a powerful free plan that has no limits on surveys, questions, or responses. Founded in 2011 in California, its customers include well-known companies like Amazon, NASA, and Walt Disney.

Conversational surveys offered by SurveyPlanet allow businesses to ask one question per page. It offers features such as skip logic, custom redirects, and multilingual support for a personalized customer experience.

SurveyPlanet provides visual elements to be included in the surveys for better engagement and appeal. You can also estimate how much it will take the participants to complete the survey to adjust the questionnaire accordingly.

For collecting responses offline, SurveyPlanet offers a kiosk mode which is particularly useful for public events. It provides pre-built themes that can customized to enhance the aesthetics according to your preferences. It also offers API integration and webhooks for external use.

SurveyPlanet Pricing

• Pro: $20/month
• Enterprise: $350/year

7. ProProfs Survey Maker

ProProfs is a survey maker app with premium features that offers a free subscription with a limit of 100 responses per month, making it suitable for individuals and small to medium-sized businesses.

Founded in 2012 in California, ProProfs allows users to target specific audiences and analyze results with response analytics.

ProProfs survey maker offers dynamic surveys that adjust based on user input and pre-written survey questions to save time. It also supports bulk question import. Organizations can conduct exit surveys for users who abandon the application midway to optimize it further.

With support for over 70 languages, ProProfs enables organizations to reach a wider user base. It offers SAML integration for central identity provider usage and an API for integrating with third-party apps.

ProProfs Survey Maker Pricing

• Business: $9.99/month
• Enterprise: Custom

8. SurveySparrow

SurveySparrow is a survey tool that is great for 360-degree online brand reputation management. It was founded in 2017 and is based in California.

SurveySparrow offers skip logic, question-and-answer piping, and custom redirect options to personalize and improve survey responses based on user inputs. It also offers seamless integration with SSO and a variety of survey styles to meet different requirements, providing a smooth experience for survey participants.

To reduce bias, SurveySparrow offers survey randomization, allows businesses to score quizzes, and creates branded surveys. It also offers multilingual surveys, online payments, branded surveys, and multiple exit points for participants.

Custom CSS in SurveySparrow offers flexibility in designing surveys to match a brand’s requirements. With this feature, users can customize the appearance of their surveys to reflect their branding.

SurveySparrow Pricing

• Basic: $19
• Starter: $39
• Business: $79
• Professional: $249
• Enterprise: Custom

9. Delighted

Delighted is a survey platform that specializes in creating NPS surveys and offers survey branding for free plan users. It was founded in 2013 in California, and its parent company, Qualtrics, is based in Utah.

Delighted incorporates essential conditional logic to modify surveys based on participant input. It also provides branding options, such as logos and colors, to ensure a consistent audience experience.

Users can utilize Delighted for automated survey response analysis and report generation, easily sharing the results with their team. It offers a kiosk mode for conducting offline surveys and later integrating that data into the user dashboard.

Survey translations in 30+ languages are another Delighting strength that can help communicate with the audience in their native dialect.

Delighted Pricing

• Surveys Starter: $17/month
• Premium: $224/month
• Premium Plus: $449/month

10. Qualtrics

Qualtrics is an experience management platform that was established in 2002 and is headquartered in Utah, USA. It offers a survey tool for enterprise-grade market research and AI-powered analytics to reveal business-critical information.

Advanced survey logic in Qualtrics allows users to create dynamic survey forms that adapt based on real-time input. Its 100+ question types help build surveys quickly and easily.

When it comes to analyzing survey data, Qualtrics provides advanced data export options, including the ability to export data directly to SPSS for in-depth statistical analysis. This ensures that you can make informed decisions based on the insights gathered from your surveys.

Qualtrics offers 80 integrations with third-party apps commonly used in businesses. It also offers single sign-on capability, API access for integration with other systems, and advanced user targeting options.

Qualtrics Pricing

Enterprise: Custom

11. Alchemer

Alchemer, formerly SurveyGizmo, is a survey tool with advanced logic capabilities and is best suited as enterprise survey software. It was founded in 2006 and is based in Colorado, the US.

With over 20 advanced logic and branching options and 40+ question types, Alchemer allows users to design surveys that are tailored to their audience’s specific needs and preferences.

Alchemer also offers SPSS data export capabilities. SPSS is a powerful statistical analysis software used by researchers and data analysts to interpret survey data and draw meaningful insights. By exporting data from Alchemer directly into SPSS, users can streamline the analysis process and easily manipulate the data to uncover trends, correlations, and patterns.

With Alchemer’s 60+ integrations, users can connect their survey data to popular tools such as Salesforce, HubSpot, Slack, and Google Analytics. 

Security is a top priority for Alchemer, as evidenced by its ISO 27001 and SOC2 Type 2 certifications, GDPR compliance, and security features such as Google reCAPTCHA integration and password protection. This ensures that data collected through Alchemer surveys is kept safe and confidential, giving users peace of mind when handling sensitive information.

Alchemer Pricing

• Collaborator: $55/user/month
• Professional: $165/user/month
• Full Access: $275/user/month
• Enterprise: Custom

12. Formstack

Formstack is an online survey software with over 300 templates that can quickly build mobile-responsive surveys for maximum reach and conversions. It was founded in 2006 and is headquartered in Indiana, US.

Formstack’s conversational forms present one question at a time to reduce clutter and improve user experience. The save and fill later feature allows users to continue the survey at their convenience, and businesses can capture partial submissions to optimize forms and understand user journeys.

With over 150 integrations, Formstack ensures seamless survey and data collection. Its custom CSS allows for superior design control. Participants utilizing Formstacks can easily upload files and make payments using a survey interface. Additionally, it integrates Google reCAPTCHA to prevent survey spam and offers a kiosk mode for collecting offline data.

Forstack is GDPR, PCI, and HIPAA-compliant survey software that prioritizes user privacy and legal regulations. It also offers webhooks and API access for integration with other business tools.

Formstack Pricing

The pricing for Formstack starts at $50 per month.

13. Shout

Shout is a secure survey tool for conducting market research and analyzing reports with CRM integration. Founded in 2002 in the UK, Shout ensures compliance with consumer privacy frameworks like GDPR.

Shout offers unlimited responses and mobile-responsive surveys for a user-friendly experience across devices. Its A/B testing is about experimenting with optimizing the surveys.

Built-in integrated CRM, branded surveys, custom user redirection, and API access are some of the features that make Shout a valuable tool for businesses seeking feedback and contact management.

To make surveys more engaging, Shout supports images and videos. Its question logic feature helps create personalized surveys that adjust in real-time.

In compliance with GDPR, UK-GDPR, and CCPA regulations, Shout ensures the protection of user data. It also includes built-in policies for pseudonymizing user data, making it a secure survey tool for organizations focused on privacy.

Shout Pricing

• Essentials: $12.99/month
• Pro: $25/month
• Business: $59/month

14. QuestionPro

QuestionPro is a survey platform ideal for enterprise customers. Established in 2005 and headquartered in Texas, US, it offers business-friendly features such as skip logic for custom surveys, an AI survey builder, and AI-based data analysis.

With compatibility in 95+ languages, QuestionPro provides various features such as auto-translation, offline data collection, NPS surveys, and branded surveys. It uses Google reCAPTCHA to prevent spam and allows users to upload various types of files, make payments, and maintain unbiased responses by randomizing queries.

QuestionPro’s custom CSS allows for flexibility in changing survey aesthetics to fit branding and user needs. It also offers features such as GDPR, CCPA, FERPA, PCI DSS compliance, and SAML SSO integration.

QuestionPro Pricing

• Advanced: $99/user/month
• Team Edition (5+ users): $83/user/month
• Research Edition (10+ users): Custom

Survey Maker Apps Comparison

The table below presents a comparison of survey maker apps based on their main features, integrations, free plan availability, and annual plan cost to help you with your choice.

What are the use cases for Survey Maker/Software?

Listed below are the 10 use cases of Survey maker software.

1. Market research: Survey maker software is commonly used for market research by businesses to gather feedback from a targeted audience and make informed decisions about product development, marketing strategies, and overall business growth.
2. Polling/quizzes: Survey maker software is used for polling and quizzes to collect opinions and data from a large group of people. Quizzes are also used for educational purposes to engage students in learning activities and assess their knowledge.
3. Academic research: Researchers and academicians often use survey maker software to collect data in their studies. Surveys are effective for gathering information from participants, analyzing trends and patterns in the data, and assisting researchers in various fields.
4. Customer feedback: Businesses use survey maker software to gather customer feedback in order to improve products and services and gauge customer satisfaction. 
5. Employee survey: Companies use survey maker software to gather feedback from employees on various aspects of their workplace, such as job satisfaction and organizational culture. By conducting surveys, companies can identify areas for improvement and create a more positive work environment.
6. Event planning: Survey maker software can be used to collect RSVPs, preferences, and feedback from attendees during events.

Choosing the Right Survey Maker for Your Needs

When choosing the right survey maker for your needs, these are 10 factors to keep in mind.

1. Survey Type – Start by determining the type of survey you need to conduct. Whether it’s an employee feedback survey, product survey, or market research survey, make sure the survey platform you choose offers compatible question types and survey logic that align with your goals.
2. Survey Distribution – Ensure that the survey app supports distributing questionnaires on the platforms where your audience is most active. If your audience primarily uses mobile devices, make sure the survey app supports mobile surveys to reach them effectively.
3. Data Analysis & Export – Look for a survey tool that offers built-in data analysis capabilities to help you make sense of the results. Check for specific analysis types like sentiment analysis, heatmap analysis, crosstab analysis, and more. Additionally, ensure that the survey tool can easily export data into the format you need for post-survey tasks.
4. Branding – Choose a survey maker that allows for design customization so you can create branded surveys with custom colors, fonts, and logos that reflect your brand identity.
5. Integrations – Check if the survey software integrates with other tools you use, such as CRM systems or analytics platforms, to streamline data export and analysis processes.
6. Collaboration – For team-managed surveys, look for online survey tools with collaboration features like role-based access, real-time collaboration, and data sharing.
7. Scalability – Consider the number of users the survey platform can handle to avoid issues like lag on the survey page or loading delays.
8. Security and Compliance – Ensure that the survey maker complies with privacy frameworks like GDPR and encrypts data both in transit and at rest, especially if you are collecting sensitive information.
9. Support – Look for a survey maker that offers 24/7 support for mission-critical projects. Then, choose the support channel that works best for you, whether email, live chat, or a ticket system.
10. Cost – Consider the cost of the survey maker and inquire about pricing details once you reach any usage caps to avoid any unexpected fees. By keeping these factors in mind and optimizing your survey maker choice accordingly, you can ensure a smooth and successful survey process that meets all your needs.

How to Boost Employee Efficiency with Insightful Feedback Through Survey Forms?

These are 5 ways you can boost employee efficiency with insightful feedback through survey forms.

1. Finalize objectives: Define the objectives before the survey-building process. Is it employee satisfaction, product feedback or planning, workflow improvement, or anything else?
2. Create a Concise Survey: Keep the survey short, engaging, and to the point to maximize participation and gather valuable responses.
3. Ensure Anonymity: Protect employee privacy by avoiding collection of personally identifiable information. This will encourage honesty and unbiased feedback.
4. Share Results: Share the survey results with employees to promote transparency and increase participation in future surveys.
5. Develop Action Plan: Based on the survey responses, create an action plan to address any issues or improvements needed. Share this plan with stakeholders and seek their feedback.

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